THREAD - Bug Spit Honey Project

influential projects

Bug Spit Honey

1. Project Overview
2. THREAD's Role

LOGO		developed a logo that communicated the playful spirit of the product

ILLUSTRATION		worked with artist Joseph Park to develop the spitting bug character for promotional purposes

COPYWRITING		assisted client with writing a fun narrative about honey’s origins

PACKAGING		created unique packaging that is not only visually compelling, but complied with FDA requirements, and met durability needs

MARKETING		successfully integrated the name, logo, image and content to construct a persuasive product.

PRODUCT DEVELOPMENT		advised client on type and quantity of honey to purchase, availability of pre-made or customized bottles, and label options

3. End Results