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Element Night Club

1. Project Overview
2. THREAD's Role
3. End Results

A subdued, intimate, Asian-inspired DJ VIP room with six original wall drawings, twelve pedestal shelves with sculptures/objects, combination electric lighting and candles, and fabric paneled wainscoting
A VIP DJ green room that markedly stands out from other spaces in Element’s Private Label Section and is frequently commented on by International DJs and music promoters
DJs are able to enter the front of the private booth through sheer curtains, which permits club guests to see them, but exit whenever they choose through a hidden door at the back masked as a large vertical painting

Part of the upstairs lounge area – a previously a dark and uninteresting box with Red Bull tables and stools – was transformed into a distinctive and lush seating area with green pleather and veneer daybeds, lounge chairs, tables, and wood-paneled hanging walls
Fulfilling part of the club’s initial selling point of providing unique architecture and space design that creates an experience for guests and distinguishes the club from its competitors
The new upstairs lounge area, now referred to as Earth, has provided an additional revenue stream by allowing for event rental and/or special table service
Its success prompted numerous copycat projects
     

Lava 2002 | Fashion is Art | Element Night Club | Bug Spit Honey | Erik Lindbergh

 
   
   
   
   
   
   

 

 
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