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Fashion is Art Project
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| 1. Project Overview |
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2. THREAD's Role
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| BRANDING |
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created the logo and visual identity to be used for promotional use |
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| COMMUNICATION MATERIALS |
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developed business papers, sponsorship materials, event programs, sales materials, marketing collateral, posters, ads, and signage |
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directed the marketing campaign, including press kits, press previews, lectures, photography, and TV filming |
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FINANCIAL DEVELOPMENT |
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provided strategy for acquiring sponsorship, grants, and alternative financial support |
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| EVENT |
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orchestrated the opening night gala performance |
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| ENVIRONMENT |
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designed the exhibition installation flow and aesthetics |
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PUBLISHING
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wrote, edited, designed, produced, and printed a large-format, 4-color book |
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| PRODUCT DEVELOPMENT |
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produced event t-shirts, unique bags, art objects, and DVDs |
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| WINDOW DISPLAY |
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designed window displays for sixteen stores around Seattle |
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| 3. End Results |
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Lava 2002 | Fashion is Art | Element Night Club | Bug Spit Honey | Erik Lindbergh
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